Market Hours: Mon-Thu 7a-7p,
Fri-Sat 7a-9p, Sun 8a-6p

Domu Hours: Mon-Fri 5:30-10:00;
Sat-Sun 11:00-2:30; 5:30-10:00



Author Archives: admin

  1. #Dine2Nine: Extended Hours on Fridays and Saturdays

    Whether you are warming up to kick off the weekend, or winding down after a long workweek, East End Market now stays open until 9pm on Fridays and Saturdays to provide you with the perfect setting to eat, drink, and socialize.

    To spice up the evening a little extra, the merchants are providing food and drink specials in addition to your favorite standard items – all graciously enfolded by the organic tones of live music.


    Femme du Fromage educates and entertains the palette with informed wine and cheese pairings, offering three pairs for $20 or five pairs for $30. In addition, they offer a broccoli double cheddar mac & cheese with scallions, and a piperade flatbread with fried egg, prosciutto, and arugula.

    Houndstooth Sauce Company will be serving Fish Tacos made with lightly battered and fried local Kingfish, sweet poppy slaw, and sriracha sour cream. Optionally, add it to a Tot Basket where you can get the tater tots plain or loaded with turkey chili and jalapeño pimento cheese.

    Local Roots Bar is pairing the MIA Beer Company’s Domino Pils with Farm-Haus veggie lasagna stacked with pureed sweet potato, Frog Song Organics’ Swiss Chard, parmesan, and creamy mozzarella, with a side of salad. Mention #Dine2Nine to receive a $2 discount on the beer.

    Fatto in Casa will be serving an organic chicken piccata on a bed of organic greens and on linguine pasta.


    Bookmark It is offering 10% off all books for all dinner guests.

    Porch Therapy is also staying open to offer 20% off all floral arrangements (excluding FarmGal Flowers).

  2. East End Recommends: Coffee

    IMG_1850  “Fooding” is a term relatively new to the American culinary lexicon, located somewhere on a continuum between understanding and enjoying the food we all eat. Each month at East End, We’re going to try our luck at fooding by uncovering some essential (and perhaps little-known) facts about specific foods. As fall approaches, we’ll be focusing this month on a hot beverage almost everyone enjoys once the weather turns cool: coffee!

    [do action=”button” linkurl=””]Read On![/do]


  3. Artisan Butcher at Local Roots

    Local Roots Farm Store is working with Hinckley’s Fancy Meats to create an artisan butcher program focused on locally farmed meats that are crafted with a true culinary perspective.  To launch this program, Local Roots purchased a large hog from Pasture Prime Family Farm in Summerfield earlier this week.  Matt Hinckley, chef and owner of Hinckley’s Fancy Meats, has spent the last few days breaking down the animal to create unique and thoughtfully handcrafted sausages, as well as an array of other artisan meat products:

    On The Menu


    Chef Matt’s “Old School Italian Sausage”

    Old School Italian Sausage
    Smoked Rabbit Andouille
    Tasso Ham
    Breakfast Sausage
    Irish Bangers
    Assorted Fresh Cuts
    Hinckley’s Fancy Bacon
    Jamaican Bacon
    Country Hams, and a few other surprises!

    You may recognize Matt’s work from Michael’s Genuine Food & Drink, Harry’s Pizzeria or Box Park in Miami. After helming a Michelin-starred restaurant as a Chef de Cuisine at PUBLIC in NYC, Chef Matt said that he is “ . . . thrilled to be back in Orlando. The passion for the local food movement here is palpable, and I’m excited to have Hinckley’s Fancy Meats be a part of it.”

    Tasso Ham prepared by Chef Matt

    Tasso Ham from Hinckley’s Fancy Meats

    Chef Matt traveled extensively before returning home to Florida.  From Alaska to East Africa, Matt has learned an array of culinary skills and a philosophy built on sustainability. Artisan, low-volume meat production is  a labor intensive process, and Chef Matt and Emily Rankin, owner of Local Roots, are committed to creating cuisine that deepens our appreciation for local food, its producers, and ultimately our own Floridian heritage.

    Photo by

    Matt Hinckley of Hinckley Meats (photo by

    This first production at East End Market is just the beginning of a larger collaboration between Local Roots and Hinckley’s Fancy Meats. Emily  and the rest of her team at Local Roots Farm To Restaurant Distribution have spent the past year renovating Lake Helen’s neighborhood butchery to become the Local Roots Food Hub.  The Hub will be equipped with an industrial walk-in smoker and all the other chef equipment necessary for such an ambitious culinary undertaking. Emily recently revealed that they will also be expanding their meat selection with a charcuterie and meat service led by Chef Matt Hinckley:

    “Local Roots is very excited to invite Chef Matt Hinckley to produce for our farm store, while he builds his new company, Hinckley’s Fancy Meats, at our Local Roots Food Hub.”

    Before they open later this fall, you can taste what’s to come at Local Roots Farm Store at East End Market.

    Photo by Hilaryanne Marie Photography

    The butcher shop before Local Roots’ purchase (photo by Hilaryanne Marie Photography)

  4. East End Recommends: Zoodle Salad

    zoodle plateIn our last post, we went “fooding” and delved into the details of zucchini. Inspired by this month’s featured ingredient, East End’s Chef in residence created this delicious and healthy recipe, Zoodle Salad. With the fun prep involved, it’s the perfect meal to make with your guests while they are in town. So, as holidays come near keep this refreshing dish in mind. As they say, families that cook together stay together!

    [do action=”button” linkurl=””]Read On![/do]

  5. Father’s Day Gift Guide

    The best gifts are the ones that keep on giving and the experiences that you can look back on and remember how much fun you had. So for Father’s Day, why not gift your dad or fatherly figure with a gift of time … and of course food? Forget the hunt for the perfect gift and enjoy an abundance of options at Father’s Day. We tend to forget that gifts don’t always have to be tangible items, but can be experiences (and tasty ones) too.

    You can start off with a beer at Local Roots, a cup of coffee from Lineage, or a juice from Skyebird. And since Father’s Day is celebrated on a Sunday, Txokos Kitchen offers $8 burger night on Sundays from 5-9pm with a Happy Hour from 5-7pm. Have lunch in the courtyard, or picnic tables from Fatto in Casa, La Femme Du Fromage, or Houndstooth Sauce Company. Or if dad is a sushi lover, Kappo has a great Omakase (chef’s menu).

    But if you’re not able to make it to the market to create memories with dad for Father’s Day here are some gift ideas from the market you can take home:

    Local Roots has great options to keep dad looking fresh and dapper.

    Or if dad is an avid reader, Bookmark It has great book options to choose from.

    And if dad is a coffee lover, Lineage has it covered.

    Or if dad is the grill master or chef of the house, Houndstooth Sauce Company has their signature sauces to complement their meals.