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  1. In the Market Garden: Cranberry Hibiscus

    Hello East Enders! Eileen here with FarmGal Flowers. If we haven’t met yet,  I’m the flower gardener at East End. I receive a lot of questions when I’m working in the market garden so I thought I’d start sharing some information here with you on the East End blog about what’s growing. If there’s anything in particular you would like to learn about, please let me know!

    First up is Cranberry Hibiscus (Hibiscus acetosella)! I learned about Cranberry Hibiscus  when I began working in the market garden several years ago. Our Fleeting Farming friends planted it and it has remained a staple for many reasons…

    At FarmGal Flowers, I always like to have a large crop of Cranberry Hibiscus for Fall bouquets. Let’s face it – we do not have a true Fall season here in Central Florida with the leaves changing colors, pumpkins on the vine, or apple picking. However, I’ve found that Cranberry Hibiscus foliage with its Maple leaf shaped leaves and vibrant red color make our bouquets feel like Fall. It also has a pretty flower later in the season too.

    You can grow Cranberry Hibiscus from seed. In fact, it often self-sows in the market garden. I have also found that it is very easy to propagate from cuttings. Cut a piece from the top of a plant at a 45-degree angle, remove any leaves at the bottom of your stem, and place in a couple of inches of water. Within a week…

    You can start Cranberry Hibiscus at the beginning of each growing season here in Zone 9b. It prefers full sun. I usually start growing it in preparation for the Fall season. That would be in August/September here. Sometimes we have it year-round although it does take a beating in the summer. It doesn’t need anything extra besides the usual compost and organic fertilizers that we give to all of our flowers. Pinch the main stem after 3 or 4 sets of leaves have grown to encourage a bushier plant. We do not have issues with any pests either!

    In the Fall, we cut it in the morning or late afternoon. Sometimes it will wilt and I let it rehydrate for 24 hours or so. It always bounces right back. It has excellent vase life and eventually those stems may root for you as mentioned earlier.

    Cranberry Hibiscus leaves are edible and very nutritious. Use caution though as they contain oxalic acid and should not be eaten in large quantities. Cranberry Hibiscus flowers bloom in the late fall and can be used to make tasty teas.

    Watch for Cranberry Hibiscus in our bouquets this Fall. Come visit the market garden at East End to see it up close. If you are ready to add it to your garden, I might be able to share cuttings with you (sorry local gardeners only) – leave me a comment above. Please share your experience growing or eating Cranberry Hibiscus below (you can also reach me at farmgalflowers.com)! I’d love to hear about it!

  2. Beaver and Bison – Beyond the Counter


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    One of our beloved retailers when we first opened was Old Inc.  From home decor and customer furniture to vintage rentals Old inc. had a little something for everyone.  By far the most notable pieces were custom built signature furnishings that were individually designed for their customer.  Using reclaimed wood, metal and sustainable materials these items often became the show piece of many local homes, offices and restaurants.

    That custom work has been a mainstay for Josh and Kristen Allen, Old Inc’s founders.  Some of their most recent work can be seen in the outfittings at the recently opened Hunger Street Taco’s.  While the custom work is arguably what Old Inc. is most known for, there has been a burning passion in Josh’s soul to take the brand in a new an exciting direction.

    After leaving the market to expand their operation in a showroom/warehouse north of town, Josh met Paulina Wisniewski who would in many ways serve as a co-conspirator for the transition to Old’s new endeavor.

    A Montreal native Paulina had earned her stripes working in design.  Everything from children’s and men’s fashion to a stint in jewelry design for local non-profit.  It was on a side gig as Old Inc’s administrative assistant where she began drawing Josh toward a new an exciting change for the Old Inc. brand.

    Enter Beaver and Bison – The fusion of Josh and Paulina’s vision for a brand new aesthetic with clean lines and a strong utilitarian element to the design.  The offering have a sense of dependability and simplicity.  There is a feeling like the corner mirror and this seasons’s sofa for instance will grace the home of a customers for a lifetime if not reach heirloom status.

    The name too is a fusion of sorts.  With the Bison, America’s new national mammal, coming out of extinction and steadfastly anchoring the brands and the Beaver with its industriousness and wood worker skills is a nice nod to Paulina’s Canadian roots .

    You can see the evolution of their brand in Beaver and Bison’s first capsule.  This Winter / Spring collection hosts 12 items and furnishings made in house and 12 from makers and designers that the B&B team curate from the best-of-the-best around the world.  Each year will showcase 2 capsules with the look and feel shifting to lead local and international trends as well as give a nod to the season of the year in which the capsule debuts.

    Here is a link to their latest.

    What I love most about Old Inc’s story is this ongoing evolution.  From operating their 200 Sft. shop in the market to now expanding into an internationally aware, yet locally based business, Old Inc. has adapted to both external trends and paid credence to internal yearnings.

    One of the great assets of East End is its ability to provide a venue for small-scale entrepreneurs to get market validation for a concept without having to commit to a long term lease or exorbitant rent.  The ability to pivot is part-and-parcel of the way the market was designed.  By listening to their customers and to their heats the Allens have matured their business and brand in a way that feels really authentic and sustainable.

    We wish them and Paulina the best of fortunes with the launch of Beaver and Bison and are totally stoked with their first capsule.  With more high design and quality furnishings / decor in the pipeline we’re confident the brand will flourish.

    Beaver and Bison has a brand launch coming soon to showcase their current offerings so pop-over to their Facebook page to get all the details.

  3. EEM in the News

    East End Merchants have been making a splash in the news and it has been quite a busy couple of months. From Orlando Weekly features, to Fox 35 news, to Bungalower they are really doing well!

     

    Emily Rankin Florida and Co.

    Emily from Local Roots | Florida & Co

    Emily Rankin’s serene exterior belies a steely will. It’s a will that’s transmuted her beliefs into tangible realities, in the process changing the life of a neighborhood and the plates of a region.

    For full article..http://www.orlandoweekly.com/orlando/fourteen-people-making-orlando-a-better-place/Content?oid=2561339&storyPage=11

    Domu Orlando Weekly Cover

    Domu

    Ramen! Ramen! Everywhere ramen! (And tacos.) But back to ramen – the city’s love affair with these noodly bowls has only deepened, and a break-up isn’t very likely. In my estimation, the trend hasn’t even peaked, and that’s hardly a surprise. Ramen is cheap, for one thing, and it’s wholly comforting. Plus it elicits a mild snobbery – “ramen connoisseurship,” as Jonathan Gold calls it – particularly among millennials, many of whom gladly queue up for hours for a chance to dribble tonkotsu down their bearded yaps……

    For full article..http://www.orlandoweekly.com/orlando/were-all-quite-thankful-for-east-end-markets-new-ramen-ya-domu/Content?oid=2561376

     

    Gideon's Bakeshop at Fox 35

    Gideon’s Bakehouse

    Orlando’s latest claim to foodie fame comes courtesy of an artisan cookie shop that has enjoyed a cult following for nearly seven years.Tourism website TravelPulse posted a list of the country’s must-have delicacies titled “Dishes You Have To Shove In Your Gaping Maw Before You Die.” The title of Earth’s Best Cookies went to Orlando-based Gideon’s Bakehouse, known for its selection of decadent desserts that sell out almost as soon as they are stocked…..

    For full article.. http://www.bizjournals.com/orlando/news/2017/02/02/orlando-sweet-shop-wins-title-of-earth-s-best.html

     

     

    Freehand Goods East End Market

    Freehand Goods

    Freehand Goods, is the latest pop-up in East End Market. Freehand Goods is a Florida-centric retail outfit run by Jacob Zepf, the man behind Outfitters Co in Winter Park, which we’ve written about previously, HERE. You may recognize their name from our Orlando Bungalower Instagram account, as we’ve posted a few photos of their mobile trailer shop that they park around town……

    For full article.. http://bungalower.com/2017/02/01/gentlemans-goodies-garage-freehand-goods-pop-upped-east-end-market/

  4. Video: Food & Wine Unite Event

    Chef Kevin Fonzo and Chef Jamie McFadden with top Orlando chefs and food & beverage professionals hosted an amazing event called Food and Wine Unite to recognize the staff and volunteers of the LGBT Center of Central Florida for their continued dedication after the Pulse Nightclub tragedy. Please enjoy the video below of this wonderful event by Dan Beckmann.