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Food Biz Start Up Workshop 2019

  • Food Biz Start Up
    March 1, 2019 - March 9, 2019
    1:00 pm - 5:00 pm

NOTE:  This live workshop has already happened.  Those that attended the class may still sign up for the +Bonus until Friday March 8th.


Food Biz Start-Up Workshop

Do you have a secret recipe or food business you want to bring to market? The team at East End Market and a cadre of local food professionals want to help you make your food business dream a reality!

This workshop meets you where you are and has helped countless students go from analysis paralysis to full throttle acceleration of their food business idea.

From licensing to branding, East End’s 2-day Food Biz Start-Up workshop covers everything to kick-start your culinary concept.

The End Result: A Bulletproof Blueprint for launching your culinary concept with confidence and a with a foundation for long-term success.

 

East End’s Foodpreneur 101 workshops are specifically designed for aspiring food entrepreneurs just like you.

 

The course is meant to help you fuel your rocket and ignite it

– No fluff or filler, just actionable advice from industry pros that will alleviate overwhelm and get you laser focused on what to do next.

The course is designed this way because starting a food business is actually a lot like rocket science.

– If starting a successful food business was easy everyone would be doing it…..but it’s honestly damn complicated. Don’t lose heart though because it’s all figure-out-able and this course will help you discover what you don’t know but need to know ASAP.

You have to land the rocket safely!

– There is no greater excitement than the start-up phase of your food business, but keeping your biz safely in orbit and transitioning to a well managed business takes finesse. This workshop is designed help you harness the power of your passion while providing you the know-how not to end up crash landing.

Day 1 of the workshop runs from 1-6pm on Friday March 1st.
Day 2 of the workshop runs form 9 am – 5pm on Saturday March 2nd.

The focus Day 1 is on all the mechanics of getting a food concept from an idea to a legal cash flowing business.

We also will be joined by several local rockstar foodpreneurs at various stages of start-up. These folks will serve on a several panels where they’ll demystify the in’s and out’s of starting a food business for you.

Topics covered on Day 1:

* How to make sure your concept is on trend
* The Entrepreneurial myth – Know your strengths
* Exploring what business structure to chose
* Discover the best places to get started selling your food
* Pro’s/Con’s: Farmer’s Markets / Pop-ups / Festivals / Events / Etc.
* Getting the green light to legally sell your product
* Cottage Food regulations
* Foodpreneur’s panel with Q&A
* Working with Dept. of Health and Dept. of Ag
* HACCP, Processing Authority and Co-Packing
* Working in commissary kitchens
* Start-up costs and other fiscal consideration

Day 2 focusses on teaching you how to tell your story, brand your business , build the buzz, and leverage social media platforms to build a loyal and engaged customer base.

Topics covered on Day 2:

* Getting your concept out of your head and into action
* Developing you brand
* The power of storytelling
* Your heroes’ journey
* Social Media Strategy
* Facebook and Instagram deep dive
* Secrets of Instagram stories
* Finding your perfect customer
* Side-Hustle to scaling your business panel
* Segmenting your audience
* Social Media Advertising
* The magic of e-mail marketing
* Getting onto store shelves
* Co-packing and wholesaling
* Creating logos and graphics
* Marketing, PR and getting the word out
* Visual Merchandizing / Perfect Pop-Ups
* Food Photography
* Resources and further reading suggestions

As if that wasn’t enough:

??What would a workshop on food be without some damn tasty food and beverage??

East End’s chef-in-residence Jessica Tantalo will be whipping up some tasty snack, a light breakfast and a hearty lunch to keep you fueled for the food biz adventure.

There are 3 tiers of ticket pricing.

[TICKETSand REGISTRATION]

Full Workshop – $225 full workshop, meals and networking lunch hour. (Additionally you will have 3 month access to a recorded version to be viewable 7 days after the broadcast.)

Full Workshop + Bonus – $325 – full workshop, meals, networking lunch hour (Additionally you will have 3 month access to a recorded version to be viewable 7 days after the broadcast.) – BONUS includes 3 month post-workshop membership in our private foodpreneur Facebook Group. For the first 4 weeks following the workshop we’ll host a live Q&A each week answering any new questions that arise as you start your business and coach you through your first weeks. Your membership in the group continues after these Q&A sessions and it serves as an invaluable way to continue the conversation and networking with your fellow classmates and the East End Culinary Incubation Team.

Webcast Only – $125 – interactive broadcast of all sessions both days (12 hours total). Additionally you will have 3 month access to a recorded version to be viewable 7 days after the broadcast.

Webcast + Bonus – $195 – broadcast of all sessions both days (12 hours total). Additionally you will have 3 month access to a recorded version to be viewable 7 days after the broadcast. +Bonus 3 month post-workshop membership in our private foodpreneur Facebook Group. For the first 4 weeks following the workshop we’ll host a live Q&A each week answering any new questions that arise as you start your business and coach you through your first weeks. Your membership in the group continues after these Q&A sessions and it serves as an invaluable way to continue the conversation and networking with your fellow classmates and the East End Culinary Incubation Team.

[TICKETS and REGISTRATION]

FEEDback Fair Saturday March 23rd, 9am-2pm in the East End Courtyard

The FEEDback Fair is the culmination of East End’s startup series for foodpreneurs. Participants from the market’s Food Biz Start-Up workshops set up tables in the East End courtyard on a busy Saturday to receive comments on their concepts from the market’s many patrons.

Participation in the FEEDback Fair is by application/invitation only. Interested food start-ups can apply during the March 1st and 2nd workshop or by downloading an application, filling it out and e-mailing it to Jessica.

Location

Venue:  

Address:
3201 Corrine Dr., Orlando, Florida, 32803

Description:
The event space with attached demonstration kitchen at East End Market.

2 Comments

  1. I am very interesting but I won’t be able to assist. Are you going to have this workshop another date?

    • Myra, We only host the event once a year. If you are unable to attend in person there is an option to watch the workshop live which also includes access to a recorded version of the workshop that you could watch at your convenience. Sorry that you won’t be able to be with us online but I hope to see you online!

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