Posted on by Heather Grove
The Audubon Park Community Market has been occurring every Monday since 2009. Market Director Gabby Lothrop ensures that the market offers only the finest of foods that have been grown, raised, caught, or carefully made right here in Florida, emphasizing freshness and encouraging sustainable practices through touring each farm or facility.
If you have had a chance to visit, you have experienced how this gathering transforms a parking lot into a celebration with all of the sights, smells and sounds of a lively community. While the market has an obvious impact on the community’s wellbeing, we wanted to know the less obvious impacts of the market on the local economy. With Market Umbrella‘s SEED (Sticky Economy Evaluation Device) Study, we were able to measure the financial impact of the Audubon Park Community Market on the vendors, local businesses and the greater municipality.
In October and November of 2012, A Local Folkus and some helpful volunteers completed two nights of surveying market goers about their spending habits. Taking the average of the two reports, we found how much money is spent on average at the market and at nearby businesses. Using those numbers, the SEED measurement tool determines the impact of successive rounds of re-spending the initial dollars within a region, or the multiplier effect. The larger the multiplier, the “stickier” the economy. See how the market is impacting our region’s economic development below! Click the image to enlarge.